Inspiring stories with Slack
The ask of this project was to create and design an eBook comprising a number of inspiring customer stories.
The primary goal was to share the success stories of various teams, companies, and industries that are driving the future of work with the aid of Slack. The key themes covered in this ebook include the impact of everyday work, digital transformation, the benefits of utilising Slack, and its core features. This ebook was thoughtfully crafted in German, keeping in mind the needs and preferences of the relevant target audience.
Client:
Slack
Project Scope:
eBook Design and Digital Ads
Agency:
In the Company of Huskies
Slack brings people together to work as one unified team and transforms the way that organisations communicate. Efficiency abounds in these success stories of teams, companies and industries shaping the future of work.
Research & Storytelling
At the outset, I carefully reviewed the brief and strategised the most effective approach to fulfill the project's requirements, focusing on crafting a cohesive storytelling framework. The task at hand was to incorporate a substantial number of customer stories, which were subsequently organised into sections.
Regarding the visual storytelling, adding some subtle nods from Slack’s visual language into the customer stories created an inviting introduction to the series.
The project design proposal explores initial concepts for layout, content structure, and the integration of graphic elements. The ultimate outcome is a vibrant and playful eBook that joyfully celebrates the remarkable achievements of Slack's amazing customers.
Initial design proposal
‘We're using Slack to help us close deals faster by setting up dedicated campaign channels where our account teams can collaborate and discuss deal economics and deal work. So that way we can close deals and get them done faster’
Steven Satzberg
Director of Business Strategy and Operations, Spotify Advertising
