Creative is Native (C=N)
This project was a collaborative approach involving the entire creative community and driven by the Creative Council of IAPI.
Ireland has always been a place of change, ideas and creativity. Ireland is a country where being creative is second nature; world-renowned for its writers, artists, poets, musicians and all-round change-makers.
Creative is Native is a curated selection of Ireland’s finest work chosen by Ireland’s leading Creative Directors.
What makes this unique is that all of the work submitted and selected is not accredited to any particular agency or contributor. A genuinely national portfolio and a world first for Ireland.
Client:
IAPI / Institute of Advertising
Practitioners in Ireland
Project Scope:
Digital Campaign, Website & Identity
Agency / Design Factory:
Creative Director: Conor Clarke
Visual & animation: Ruby Corcoran
Video: Eulich McGeown
Visual & website: Philip Farmer
Copywriting: Sean Hynes
Sound: Colin Farmer
We are a land of writers, artists, poets, dreamers, musicians, and restless changemakers. Creativity comes naturally to us.
Ireland: Where Creative is Native.
The webiste
creativeisnative.com takes a brutalist approach to its website design. Brutalism is characterised by minimalist constructions that showcase the bare building materials and structural elements over decorative design which is reflected throughout the website. A website that embraces Brutalist Web Design is raw in its focus on content, and prioritization of the website visitor.
By taking a brutalist approach the users' attention is directed away from the website and instead is focused on the individual projects themselves. To encourage repeat visits the work on show is randomised with each page visit. This creates a sense of tension and excitement within the user as they are encouraged to both explore the works on offer and view works that don't correspond with a traditional dating method.
